You don’t need to dance on TikTok to build a thriving business. What you do need? Clarity, consistency, and connection.
In this post, I walk you through the exact steps I used to grow multiple six-figure brands, from Fillers Anonymous to GetBASAL to my partnership with SkinSpirit. My success didn’t come from chasing trends. It came from:
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Defining my voice and staying true to it
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Building systems that allowed for growth without burnout
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Creating community instead of just content
- Saying "no" to things that didn’t feel aligned
1. Know Your Niche (Then Own It)
Stop trying to speak to everyone. Get specific about your audience, whether it’s young professionals seeking preventative care, moms over 40, or fellow injectors who want to elevate their practice. When you clarify who you serve, your content, services, and messaging become magnetic.
2. Package Your Genius
Your time is limited, but your value can be scaled. Turn your knowledge into downloadable guides, mentorships, online trainings, or branded product lines. That’s how GetBASAL was born, taking what I teach 1:1 and scaling it to serve hundreds.
3. Create Systems, Not Stress
Automate and delegate like your peace depends on it. Use AI tools, CRM automations, SOP templates, and KPI dashboards to remove decision fatigue. Systems are what turn burnout into balance and profit.
4. Build a Personal Brand, Not Just a Business
People follow people, not logos. Share your story, your opinions, your why. Show your face. Document your growth. Vulnerability builds trust, and trust builds sales. My Beautie.Bae brand took off when I stopped trying to be perfect and started being real.
5. Turn Community Into Currency
The secret to long-term success isn’t just strategy, it’s support. Engage your audience like they’re already clients. Start the conversations, host webinars, answer DMs, show up consistently. Your first 10 clients come from connection, not conversion tactics.
Bonus:
If you want help with all of the above, this is exactly what we cover inside my Beautie Mentorship. Whether you're launching your business or scaling to multiple six figures, you'll learn the financial systems, branding strategies, and mindset tools to finally feel like a CEO not just a service provider. Plus, I’ll give you a downloadable Brand Audit Worksheet to help you evaluate your own brand pillars, voice, and visibility. Whether you're new to aesthetics or stuck in a plateau, this blog is your sign to start building a brand that works for you, not the algorithm.
Book a discovery call https://calendly.com/lwbeautie/30min
